PROJECT 003: INFINITI
INFINITI was founded in Japan in 1989 as Nissan’s luxury vehicle division. Despite mainly selling cars in North America and the Middle East, the brand has always been inspired by its roots, Japanese culture and the fundamental role that the natural world plays in it.
The revamped logo emphasizes the "infinite road" and horizon line, re-aligning it with the proportions of the original 1989 mark. The refinements are subtle but important. The mark now telegraphs the forward-facing nature of the brand and a sense of possibility.
INFINITI was founded in Japan in 1989 as Nissan’s luxury vehicle division. Despite mainly selling cars in North America and the Middle East, the brand has always been inspired by its roots, Japanese culture and the fundamental role that the natural world plays in it.
The revamped logo emphasizes the "infinite road" and horizon line, re-aligning it with the proportions of the original 1989 mark. The refinements are subtle but important. The mark now telegraphs the forward-facing nature of the brand and a sense of possibility.
Brand Ecosystem
Logo Construction
WildPosting (OOH)
Applications