PROJECT 002: London Public Library
This brand identity celebrates this notion of the liberty being not only a place for books and reading, but more and more the go-to destination for diverse community programming.
The two “L”s in the shortform (LPL) do double duty as a set of legs, carrying the “P”, drawn as a speech bubble to emphasize dialogue and community engagement. The ‘P’ can change form, creating a variety of anthropomorphic characters that can represent the many aspects of the LPL in a light and lively way.
Core Colors
Illustrations
Illustration Guidelines
Branch Lockups
Stationery
Merchandise
Posters
Social Media
Signage