PROJECT 001: Zayed National Museum
Located in Abu Dhabi, Zayed National Museum is designed as a memorial to the late Zayed bin Sultan Al Nahyan, the founding father and first president of the UAE.
UAE is a coming together of diverse cultures. This identity weaves together the many objects, images and stories to bring to life this young nation’s inspiring and instructive narrative.
Located in Abu Dhabi, Zayed National Museum is designed as a memorial to the late Zayed bin Sultan Al Nahyan, the founding father and first president of the UAE.
UAE is a coming together of diverse cultures. This identity weaves together the many objects, images and stories to bring to life this young nation’s inspiring and instructive narrative.
Brand Guidelines (Core)
Layout Samples (Core)
Brand Guidelines (Special Exhibition)
Layout Samples (Special Exhibition)
Print Advertisements
Print Invitation
PROJECT 002: London Public Library
This brand identity celebrates this notion of the liberty being not only a place for books and reading, but more and more the go-to destination for diverse community programming.
The two “L”s in the shortform (LPL) do double duty as a set of legs, carrying the “P”, drawn as a speech bubble to emphasize dialogue and community engagement. The ‘P’ can change form, creating a variety of anthropomorphic characters that can represent the many aspects of the LPL in a light and lively way.
Core Colors
Illustrations
Illustration Guidelines
Branch Lockups
Stationery
Merchandise
Posters
Social Media
Signage
PROJECT 003: INFINITI
INFINITI was founded in Japan in 1989 as Nissan’s luxury vehicle division. Despite mainly selling cars in North America and the Middle East, the brand has always been inspired by its roots, Japanese culture and the fundamental role that the natural world plays in it.
The revamped logo emphasizes the "infinite road" and horizon line, re-aligning it with the proportions of the original 1989 mark. The refinements are subtle but important. The mark now telegraphs the forward-facing nature of the brand and a sense of possibility.
INFINITI was founded in Japan in 1989 as Nissan’s luxury vehicle division. Despite mainly selling cars in North America and the Middle East, the brand has always been inspired by its roots, Japanese culture and the fundamental role that the natural world plays in it.
The revamped logo emphasizes the "infinite road" and horizon line, re-aligning it with the proportions of the original 1989 mark. The refinements are subtle but important. The mark now telegraphs the forward-facing nature of the brand and a sense of possibility.
Brand Ecosystem
Logo Construction
WildPosting (OOH)
Applications
liuwuqi1130@gmail.com
416-886-9265
As a graphic designer, Wuqi helps clients transform ideas into pleasant visual experiences. His work includes identities, digital, packaging, and signage, with a central focus on culture, well-being, and humanity.
In addition to holding a BFA in Design from the School of Visual Arts, Wuqi is also familiar with physical media such as oil paint and ink, with over eight years of relevant experience.
Education
School of Visual Arts (New York, NY)
Bachelor of Fine Arts
2017 - 2021
Central Academy of Fine Arts
(Beijing, CN)
2012 - 2016
44LLC
Graphic Designer
2024 - 2025
Led the design of a comprehensive brand standards guidebook for a hospitality group, encompassing visual identity, brand voice, and operational guidelines.
Developed a cohesive content flow and visual system to communicate brand standards across diverse functional and operational areas.
Designed and produced custom infographics and diagrams to communicate complex information in a visually engaging and accessible format.
Bruce Mau Design
Graphic Designer
2021 - 2024
Create brand identities, brand assets, and visual presentations for clients with various backgrounds. Some of the clients I’ve worked with are INFINITI, London Public Library, Lululemon, WeightWatchers, Mario Cucinella Architects.
Conducted a broad range of design exploratory and revisions as necessary.
Worked closely with the clients to understand the challenges and opportunities, strengths and weaknesses of themselves and their competitions.
Chermayeff & Geismar & Haviv
Apprenticeship
2021
Collaborated with the design team to create logos and brand identities for two non-profit organizations, including packaging, websites, and new social media campaigns.
R/GA
Apprenticeship
2020
Proficient with Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Intermediate Level of UI/UX (Sketch, Figma, Brandpad)
Traditional Art Skills including drawing and oil painting
Press
The Best in Branding Identity and Systems
by Print Magazine 2023
London Public Library, Bruce Mau Design
Brand New: Eyes on the Road
by UnderConsideration LLC 2023
INFINITI Rebrand, Bruce Mau Design